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6 BMW Esports teams, 6 stunning BMW i models. It’s curtains for #PimpMyRivalry. Because we think a new BMW in the garage looks pretty neat, we’ve come up with a surprise for our partne...Read More

High mountain ranges, deep valleys, picturesque lakes: Yamanashi Prefecture makes for an impressive natural backdrop with its many mountains, including Mount Fuji, the Yatsugatake mountain massif,...Read More

1. “E-CARS DON’T HAVE A LONG ENOUGH RANGE” There are countless half-truths making the rounds about the range of electric cars. You hear people saying all the time that when the temperature d...Read More

How will we organize urban mobility in the future? Using a smart city model with self-driving cars and flying taxis? A hundred experts from the fields of science, industry, culture, and sociology ...Read More

Nick Knight, one of the most influential and visionary fashion photographers, was invited to create a series of images of the new BMW i7. The result: a new dimension of car photography reflecting ...Read More

Sooner or later, the majority of drivers will be making the switch from petrol cars to an electric vehicle. The advantages are obvious, above all for the environment, because engines powered by el...Read More