BMW Electrification

Make a BMW product expert your new co-pilot.

Enjoy everything your BMW has to offer. With our BMW Genius program, you have a team of experts ready with product information or helpful answers at every step of the way.

Meet our very own Product Genius at Elite BMW - Dilon Segiun!

As a Product Genius, my role is to ensure that you are well-informed and comfortable with every aspect of your BMW. From the moment you express interest in a BMW to long after your purchase, I am here to assist you. I excel in demonstrating the latest innovations in automotive engineering, helping you understand and maximize the full potential of your BMW.

My commitment to your satisfaction extends beyond the purchase. I am here to answer any questions, offer insights, and provide personalized guidance to enhance your driving experience. At Elite BMW, it's not just about selling cars; it's about creating a lasting and enjoyable journey for every BMW owner. Your confidence and delight in your BMW choice are my top priorities. Explore our website to discover how I can make your BMW ownership truly extraordinary.

Helpful Videos from Elite BMW!

Powerful acceleration. Perfected balance. Fully electrified.

Cutting-edge performance, technology, and luxury – with the capability to go anywhere.

Luxury has never felt so electrifying. Emissions-free mobility with multisensory entertainment.

Thrilling M dynamics meet an electrifying spirit – for all the fun, without the fuel.

Sustainable Materials
It starts with sourcing the highest quality sustainable resources.

Renewable Processes
Our production is powered by an energy that’s self-sustaining.

Circular Economy
We are guided by the creed that you get out what you put in.


Whether you’re charging at home or on the go, BMW Charging is simple and convenient.



*When charging at a DC Fast Charging rate of 150 kW. Charging times vary depending on battery temperature, battery state of charge and charging location load.
**For optimal charge speed, ensure the ePower range is between 10-80% for the BMW iX.


Every BMW Electric vehicle features a variety of high-end materials and innovative technology designed to help you go the distance on less.


With impressive range and quick charging capabilities, going electric in a BMW is easy on your lifestyle, the environment, and your yearly travel budget. That means there’s never been a better time to switch to emission-free driving.

When designing the BMW iX xDrive50, the engineers were given a mandate: make it as comfortable and quiet as a 7 Series on the highway; give it the handling of a 5 Series through the twisty bits; and give it the utility of an X5 for buyers with families.
- Graeme Fletcher, National Post &