BMW Lifestyle presents its modern and authentic new collection. JOY shines though in each item -- from accessories to clothing and luggage -- bringing delight to the everyday.
BRIMMING WITH JOY.
Sustainable, unique and minimalist, the BMW, BMW M, BMW Sunglasses & BMW Kids' Mobility collections are crafted using resource-conserving, high-quality materials.
INSPIRED BY OUR HISTORY.
Discover the Core BMW Lifestyle Collection below, and if you see something you like, contact your preferred BMW Retailer for more information on availability and pricing.
BMW LIFESTYLE COLLECTION 2024.
ROY LICHTENSTEIN COLLECTION.
1977 was the year of birth of one of the most bespoke Art Cars. The strong colours as well as the black so called "Benday-Dots" were world famous. But not only a beauty to watch, the car was also racing across the tarmac of Le Mans. Reason enough for PUMA to pick up on the vibe and to create the first of an Art Car inspired collection around the artist's 100th birthday.
