Tag: art

A leading craftsman meets a technology expert who is paving the way for the next generation: Imma, Japan’s first virtual model, drives a BMW i4 M50 on her way to visit glass artist Kenichi Sasak...

https://www.bmw.com/video/is/content/BMW/bmwcom/bmw_com/category/innovation/the8aiart/art-09-media-hd.mp4 Ever imagined what an algorithm fed with 50,000 images of artworks spanning 900 years of a...

Saga Koshihata, a secluded area of Kyoto, is a place that fascinates and inspires Jun Tomita, a dyeing and weaving artist. Jun Tomita is fascinated by this place in the satoyama landscape and has ...

The story of the world-famous BMW Headquarters in Munich is one of innovative spirit, architectural vision, and new ideas in times of great change. As the building turns 50, we look back at how it...

#UNITEDINJOY: the motto of this year’s partnership between BMW and Tomorrowland. Co-creation: festival visitors’ wishes for the future gathered on the BMW iX1 x Steve Aoki. Activation campaign...

The aerodynamic wheels of the BMW iX3 are both a technological and an aesthetic first. Two internationally renowned artists worked on their design, adding their own ideas to the process: Spencer M...

Automotive engineering and star cuisine have much in common: Above all, both reflect back to their roots, but are constantly reinventing themselves. Appropriately, the iconic restaurant Tantris ha...

6 BMW Esports teams, 6 stunning BMW i models. It’s curtains for #PimpMyRivalry. Because we think a new BMW in the garage looks pretty neat, we’ve come up with a surprise for our partne...

Nick Knight, one of the most influential and visionary fashion photographers, was invited to create a series of images of the new BMW i7. The result: a new dimension of car photography reflecting ...

Founder Liezel Strauss is not only dedicated to supporting emerging female artists, their equality and appreciation with her ArtGirlRising platform, but is simultaneously building a community of v...