Tag: culture

A leading craftsman meets a technology expert who is paving the way for the next generation: Imma, Japan’s first virtual model, drives a BMW i4 M50 on her way to visit glass artist Kenichi Sasak...Read More

https://www.bmw.com/video/is/content/BMW/bmwcom/bmw_com/category/innovation/the8aiart/art-09-media-hd.mp4 Ever imagined what an algorithm fed with 50,000 images of artworks spanning 900 years of a...Read More

Saga Koshihata, a secluded area of Kyoto, is a place that fascinates and inspires Jun Tomita, a dyeing and weaving artist. Jun Tomita is fascinated by this place in the satoyama landscape and has ...Read More

Nienke and Nick met – how else? – while traveling. They stayed in the same hostel in Australia 13 years ago and have been on the road together since. Nienke was a teacher before she completely...Read More

As the official premium partner of the European Championships Munich 2022, the BMW Group its brands BMW, MINI and BMW Motorrad are making the most of their home advantage and providing a fully el...Read More

The story of the world-famous BMW Headquarters in Munich is one of innovative spirit, architectural vision, and new ideas in times of great change. As the building turns 50, we look back at how it...Read More

#UNITEDINJOY: the motto of this year’s partnership between BMW and Tomorrowland. Co-creation: festival visitors’ wishes for the future gathered on the BMW iX1 x Steve Aoki. Activation campaign...Read More

The aerodynamic wheels of the BMW iX3 are both a technological and an aesthetic first. Two internationally renowned artists worked on their design, adding their own ideas to the process: Spencer M...Read More

Automotive engineering and star cuisine have much in common: Above all, both reflect back to their roots, but are constantly reinventing themselves. Appropriately, the iconic restaurant Tantris ha...Read More

Upon landing in Munich, I was greeted by the kind of beautiful spring day that reminds you of high summer. The warm temperatures and clear skies followed our group of journalists and editors throu...Read More