Tag: culture

Munich/Las Vegas. The BMW Group is sharing its vision of the future digital experience, both inside and outside the vehicle, at the Consumer Electronics Show (CES) 2023 in Las Vegas. BMW i Visio...

Going on ski tours on the Lofoten, sailing in the Norwegian Sea and exploring in the BMW iX: In their documentary film “On our way”, Alice Linari and Lorenzo Alesi show how they generate as sm...

A leading craftsman meets a technology expert who is paving the way for the next generation: Imma, Japan’s first virtual model, drives a BMW i4 M50 on her way to visit glass artist Kenichi Sasak...

https://www.bmw.com/video/is/content/BMW/bmwcom/bmw_com/category/innovation/the8aiart/art-09-media-hd.mp4 Ever imagined what an algorithm fed with 50,000 images of artworks spanning 900 years of a...

Saga Koshihata, a secluded area of Kyoto, is a place that fascinates and inspires Jun Tomita, a dyeing and weaving artist. Jun Tomita is fascinated by this place in the satoyama landscape and has ...

Nienke and Nick met – how else? – while traveling. They stayed in the same hostel in Australia 13 years ago and have been on the road together since. Nienke was a teacher before she completely...

As the official premium partner of the European Championships Munich 2022, the BMW Group its brands BMW, MINI and BMW Motorrad are making the most of their home advantage and providing a fully el...

The story of the world-famous BMW Headquarters in Munich is one of innovative spirit, architectural vision, and new ideas in times of great change. As the building turns 50, we look back at how it...

#UNITEDINJOY: the motto of this year’s partnership between BMW and Tomorrowland. Co-creation: festival visitors’ wishes for the future gathered on the BMW iX1 x Steve Aoki. Activation campaign...

The aerodynamic wheels of the BMW iX3 are both a technological and an aesthetic first. Two internationally renowned artists worked on their design, adding their own ideas to the process: Spencer M...