Regensburg. Today’s start of production for the fully-electric BMW iX1* in Regensburg illustrates the pace with which the BMW Group is ramping up electromobility. As announced almost two years ...Read More
A leading craftsman meets a technology expert who is paving the way for the next generation: Imma, Japan’s first virtual model, drives a BMW i4 M50 on her way to visit glass artist Kenichi Sasak...Read More
The successful launch of the fully electric BMW i7 will now be followed by the arrival of two plug-in hybrids, including a BMW M model and a variant with a 48V mild hybrid diesel engine. The commi...Read More
If we were to take a wild guess, it would be that you seldom leave your home without your smartphone. There is no question that our mobile devices are one of the most valuable and versatile tools ...Read More
In the last week of September, a sense of excitement lingers in the streets of Berlin, getting the city ready for the BMW BERLIN-MARATHON 2022. As in previous years, the entire range of BMW Group ...Read More
As the official premium partner of the European Championships Munich 2022, the BMW Group its brands BMW, MINI and BMW Motorrad are making the most of their home advantage and providing a fully el...Read More
#UNITEDINJOY: the motto of this year’s partnership between BMW and Tomorrowland. Co-creation: festival visitors’ wishes for the future gathered on the BMW iX1 x Steve Aoki. Activation campaign...Read More
To mark the end of BMW i3 production, we look back on over a decade of exceptional automotive history. No one knows more about this period and the first all-electric production car from BMW than W...Read More