Munich/Las Vegas. The BMW Group is sharing its vision of the future digital experience, both inside and outside the vehicle, at the Consumer Electronics Show (CES) 2023 in Las Vegas. BMW i Visio...Read More
Regensburg. Today’s start of production for the fully-electric BMW iX1* in Regensburg illustrates the pace with which the BMW Group is ramping up electromobility. As announced almost two years ...Read More
A leading craftsman meets a technology expert who is paving the way for the next generation: Imma, Japan’s first virtual model, drives a BMW i4 M50 on her way to visit glass artist Kenichi Sasak...Read More
The successful launch of the fully electric BMW i7 will now be followed by the arrival of two plug-in hybrids, including a BMW M model and a variant with a 48V mild hybrid diesel engine. The commi...Read More
As the official premium partner of the European Championships Munich 2022, the BMW Group its brands BMW, MINI and BMW Motorrad are making the most of their home advantage and providing a fully el...Read More
#UNITEDINJOY: the motto of this year’s partnership between BMW and Tomorrowland. Co-creation: festival visitors’ wishes for the future gathered on the BMW iX1 x Steve Aoki. Activation campaign...Read More
6 BMW Esports teams, 6 stunning BMW i models. It’s curtains for #PimpMyRivalry. Because we think a new BMW in the garage looks pretty neat, we’ve come up with a surprise for our partne...Read More
1. “E-CARS DON’T HAVE A LONG ENOUGH RANGE” There are countless half-truths making the rounds about the range of electric cars. You hear people saying all the time that when the temperature d...Read More
