2024 begins with a fresh stream of awards for the Munich-based premium carmaker: In the renowned “Best Cars” readers’ survey conducted by automotive magazine “auto, motor und sport”, two...
Read MoreRegensburg. Today’s start of production for the fully-electric BMW iX1* in Regensburg illustrates the pace with which the BMW Group is ramping up electromobility. As announced almost two years ...
Read More#UNITEDINJOY: the motto of this year’s partnership between BMW and Tomorrowland. Co-creation: festival visitors’ wishes for the future gathered on the BMW iX1 x Steve Aoki. Activation campaign...
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